Dr. Zoe Lee is a Reader (Associate Professor) in Marketing at Cardiff Business School, Cardiff University, UK. She is an Associate Editor of the Journal of Strategic Marketing as well as a member of the Editorial Review Board for the Journal of Philanthropy & Marketing. She completed her PhD in Marketing at the Bristol Business School, University of the West of England.
Her research focuses on responsible and ethically driven branding issues such as corporate rebranding and brand activism, sustainability communications in fashion, and nonprofit marketing strategy.
PhD